Bringing women’s homelessness into the spotlight

Homelessness among women, girls and gender diverse peoples is a crisis in Canada – one that hides in plain sight. We worked with the Women’s National Housing and Homelessness Network to bring women’s homelessness into the spotlight.

Client

Women’s National Housing and Homelessness Network

Roles

Graphic Design/Illustration
Report Layout
Content Creation
Training Development

Deliverables

Report
Infographics
Social Media Package
Webinar
Training

About the Project

We worked with the Women’s National Housing and Homelessness Network (WNHHN) to mobilize findings from their literature review exploring the unique causes, consequences, and experiences of homelessness and housing precarity for this group.

What We Did

With women’s homelessness being dramatically underrepresented in Canada, we approached this design with the intent of making women’s homelessness more visible. Using vivid, gender-neutral colours, infographics were paired with quotes and photographs depicting actual places women and gender diverse people experience homelessness. We worked with the WNHHN to identify the report’s key audiences and designed and executed a comprehensive communications strategy to mobilize the research.

To make this research even more practical, we co-developed a self-paced, online training with WNHHN that explores how to develop and implement housing services and supports that are appropriate and accessible for women and gender-diverse homeless populations.

"Working with Hub Solutions was an exceptional experience. They were able to translate my rough creative ideas into a masterful design that made the information accessible, compelling, and meaningful to readers. The strength of Hub Solution's design and communications strategy absolutely contributed to the widespread media attention we received.” - Kaitlin Schwan, National Director, Women's National Housing & Homelessness Network.

Results

Thanks to a strong partnership with the Women’s National Housing and Homelessness Network and the Canadian Alliance to End Homelessness, the release of The State of Women’s Housing Need & Homelessness in Canada was met with widespread news coverage from coast to coast. The training will further mobilize this research and develop the homeless-serving sector’s expertise on the needs of women and gender-diverse people experiencing homelessness.

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