We designed resources targeted to their key audiences. The use of neon signage throughout the designed resources is reminiscent of vacancy signs often associated with motels. This is in reference to a key research finding that 48% of participants stayed in a hotel or motel while experiencing homelessness.
To mobilize this knowledge, we created a full scale social media campaign, complete with a package of shareable content for partners to use.
To help make this research even more practical, we co-developed a self-paced, online training with TINH to help workers in shelters, drop-ins and other services audit their accessibility and identify housing and supports that are safe, accessible and appropriate for women and gender-diverse people.